Swiss Style, also known as International Typographic Style, emerged in Switzerland in the 1950s and became a prominent graphic design movement. It's characterized by a minimalist, clean, and structured approach that emphasizes readability, clarity, and objectivity. Swiss Style design is renowned for its timeless and universal appeal, influencing many aspects of graphic design and branding worldwide due to its emphasis on clarity, functionality, and visual harmony.
Max Bill (1908–1994) was a Swiss architect, artist, designer, and educator, recognized for his multifaceted contributions to various artistic disciplines. Bill’s contributions to design education and his commitment to merging art and technology left a lasting impact. His emphasis on functional design principles and geometric clarity influenced subsequent generations of designers. Max Bill’s legacy encompasses a wide range of disciplines, and his ideas about the relationship between art, mathematics, and design continue to inspire artists and designers to this day.
Max Bill: https://en.wikipedia.org/wiki/Max_Bill
Armin Hoffman: https://www.moma.org/artists/2697
Emil Ruder: https://en.wikipedia.org/wiki/Emil_Ruder
Josef Müller-Brockmann: https://de.wikipedia.org/wiki/Josef_M%C3%BCller-Brockmann